There’s been a lot of talk about Hii Style in Nairobi and Kenya—and for good reasons. This e-commerce store selling household decor, clothing, shoes, and kitchenware from China is single-handedly destroying the Chinese products market in Kenya.
The face behind Hii-Style is TikTok sensation Shiqou, who is currently running a disruptive marketing strategy showing Kenyan consumers how cheaply they can acquire products from China.
Hii Style has cut across the market, soldiering as a B2B and B2C enterprise. As a result, it has significantly reduced the cost of its products, with shoes being the most popular item sold. It’s a digital age, and traditional business people find it hard to compete with Hii Style, thanks to Shiquo’s penetration into the digital world. Shiquo markets her products directly to consumers through social media—Instagram and TikTok.
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Hii Style’s strategy is quite impressive. It has conducted enough market research to know that its biggest clientele is between the ages of 21 and 45. This demographic is very active on social media and is very tech-capable.
By marketing Hii Style Chinese products from TikTok, she’s cut between the ranks and is getting ready clientele through their phones.
What is Hii Style
Hii Style is a household, decor, clothing, and kitchen store in Kenya that has completely changed its business segment through disruptive marketing. The store has three physical locations in Nairobi—RNG Plaza along Ronald Ngala Street, Beaver House at Tom Mboya Street, and Viking House in Westlands—and broke through its segment by incorporating a digital and physical store.
That’s not all. They also took advantage of their competition, which hadn’t entered e-commerce, and set up an online store. It doesn’t end there. The final blow was slashing the prices of products to astonishingly low prices, breaking a gentleman’s agreement on markups on Chinese products among clothing, kitchen, and household products vendors in Nairobi.
Hii Style Disruptive Marketing Completely Changed the Game
Hii Style Completely Changed the Marketing Game by incorporating disruptive marketing tactics on TikTok and Twitter, including entertaining and informative videos for their target demographic.
The theatric appeal of Hii Style marketer Papa Junior and Shiqou’s Informative edge greatly resonated with the target demographic, who have long been burdened by steep prices of Chinese products from known vendors in Kenya.
By selling directly from the manufacturers to clients (both businesses and individuals), Hii Style is cutting costs that would have otherwise burdened its clientele.
It’s not been easy, but as they say, information is power. By informing their clientele how cheap the products they’ve been buying are in Kenya, they’ve built a loyal following willing to spend their hard-earned money on the enterprise.
For instance, sneakers that normally cost between KES 2,500 and KES 3,000 are now priced at KES 1,000 at the Hii Style store. That’s a big price reduction for individuals in their target market.
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Is Hii Style Store Legit?
Yes. Hii Style store is a legitimate business that sells clothing, kitchenware, household goods, and shoes in Kenya. The store has three physical locations in Nairobi: two in the central business district (Ronald Ngala and Tom Mboya) and the other in Westlands (Viking House).
What are People Saying About this Business
There’s no doubt that Hii Style is a national sensation, especially among shoppers who love buying affordable products from China. They have significantly cut the prices of items on their shelves and have also incorporated a unique digital marketing strategy that has resonated well with buyers in Kenya.
Many shoppers get frustrated buying affordable products from China in Kenya, including shoes, clothing, bedroom ware, kitchen and dining items, and clothes, because the prices are often too high or constantly changing from one shop to the other.
Most shoppers moved to buy these items in Kamukunji or Eastleigh for the longest time. Thanks to a massive demand for the products, the prices steadily shot to match those in the Central Business District after the vendors got greedy.
Hii Style doesn’t play games with its customers and offers the cheapest prices on sneakers, clothing, women’s shoes, fashion, kitchen and dining, and home and living items. By doing this, they’ve singlehandedly won the hearts of hundreds of thousands of buyers—and, on the other hand, created a lot of hate from its competition.
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Hii Style Bape Shoes
If you have Kenyan teens in your household, you’ve probably heard about Bape Shoes. On the Hii Style Website, they are the number one selling product after cargo pants. It is evident that Hii Style makes a lot of sales from clothing—and shoes are its number one item. They sell like hotcakes!
You might wonder why we discuss Bape shoes while Hii Style sells various products. We decided to do a case study on Bape Shoes because they are the most popular product on their shelf.
Most online stores in Kenya sell Bape Shoes from China for KES. 3,500. Hii Style sells the same product as KES. 1,400, which is KES. 2,100 cheaper, meaning you can buy two shoes for the difference and still get change. That’s the kind of disruptive strategy Hii Style has incorporated, and they have done this with all their products.
Hii Style Kenya Contact and Location
Hii Style has physical locations in Nairobi, Kenya, and an online store for those who wish to have their products delivered to their doorstep anywhere in the country. Hii Style has stores in the following locations in Nairobi, Kenya;
3rd Floor, RNG Plaza, Ronald Ngala Street, Nairobi, Kenya
1st Floor, Beaver House, Tom Mboya Street, Nairobi, Kenya
1st Floor, Viking House, Westlands, Nairobi, Kenya.
- Hii Style Operating Hours: Monday through Saturday, 9:00 a.m. to 7:00 p.m., and Sunday, 10:00 a.m. to 6:00 p.m.
- Hii Style Contacts: (+254) 725 646 962; (+254) 746 960 250: (+254) 100 877 518; (+254) 728 274 594; (+254) 733 131 155.
Reviews Online
There are many positive reviews about Hii Style online. But like all businesses, there are also unsatisfied clients. Their Google Review page has the most negative reviews, with most customers complaining about logistical problems—which is common. Shipping isn’t easy, and since this is a bidding business, there is expected to be some confusion about the packaging or missing items.
One good thing about its negative reviews is there are no complaints about quality – which says a lot about the products on their shelves.
On the bright side, Hii Style has very good reviews and ratings on social media platforms, including Facebook, Instagram, and TikTok. Its pages are also filled with product inquiries, with ready clients requesting assistance. We call this brand loyalty in business, meaning that Hii Style is a legitimate business.
Still, they must improve their customer service. During our research, most complaints were about not responding to inquiries in time. We hope they will work swiftly on this. We are also happy about the disruption Hii Style is causing in Kenya’s clothing market. The cheaper the prices, the happier their clients!
PS: This is not a paid review. The author has not been paid to write this informational piece.